Tiers for Fears
If you’ve ever wondered why shopping for Instacart feels more like pulling a slot machine lever than running a business, this one’s for you. In this post, I break down how the app uses behavioral tricks to keep us chasing orders, why the tier system messes with our heads, and what fear-based shopping is doing to your confidence and your service. It’s not just frustration, it’s psychology. And once you see it, you can’t unsee it.

Tipping the Scales: How Gratuity Became the New Wage for the Oldest Exploitation
In the United States, tipping is often seen as a gesture of appreciation for good service, but its roots reveal a much darker history. Emerging from post-Civil War America, tipping was used as a tool to reinforce racial and economic hierarchies, particularly in the South where newly freed Black workers were relegated to low-wage service positions. Customers, rather than employers, were made responsible for compensating these workers, perpetuating a system of exploitation that has persisted into modern times. This article explores the uncomfortable truth behind tipping’s history and argues for a rethinking of how we reward service, advocating for fair wages as a fundamental right rather than an optional extra.

A Personal Take on Grocery Delivery Services
"I wish I could have you as my shopper all the time!" Jonathan as he shares his journey from professional sales to grocery delivery, tackling the challenges of a broken system. With over 5,490 completed orders, he’s on a mission to provide better service, build real relationships, and bring sanity back to grocery shopping—all while sharing his unique experiences and insights. Grocery is a family business.