Thinking about others…

Thinking about others…

Grocery shopping used to be personal. Now, in Visalia, it’s often reduced to an app and a hope that someone shows up who actually cares. But when your produce is bruised, your substitutions are bizarre, and your eggs are packed under a watermelon, you start to realize—service still matters.

That’s where Jonathan Shops comes in. We’re a local grocery shopping service based in Visalia, California, built on the idea that people deserve better. Every list tells a story. A birthday party. A new lifestyle. A tight budget. And if the big brands and delivery apps won’t protect that experience, we will.

We’re not just dropping bags at the door. We’re paying attention. We’re thinking ahead. We’re showing up like it matters, because it does. If stores keep cutting hours and treating service like an afterthought, customers are going to follow the people who actually care.

Visalia deserves grocery service with a human touch. And that’s exactly what we deliver.

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Jonathan . Jonathan .

Tiers for Fears

If you’ve ever wondered why shopping for Instacart feels more like pulling a slot machine lever than running a business, this one’s for you. In this post, I break down how the app uses behavioral tricks to keep us chasing orders, why the tier system messes with our heads, and what fear-based shopping is doing to your confidence and your service. It’s not just frustration, it’s psychology. And once you see it, you can’t unsee it.

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Tipping the Scales: How Gratuity Became the New Wage for the Oldest Exploitation

Tipping the Scales: How Gratuity Became the New Wage for the Oldest Exploitation

In the United States, tipping is often seen as a gesture of appreciation for good service, but its roots reveal a much darker history. Emerging from post-Civil War America, tipping was used as a tool to reinforce racial and economic hierarchies, particularly in the South where newly freed Black workers were relegated to low-wage service positions. Customers, rather than employers, were made responsible for compensating these workers, perpetuating a system of exploitation that has persisted into modern times. This article explores the uncomfortable truth behind tipping’s history and argues for a rethinking of how we reward service, advocating for fair wages as a fundamental right rather than an optional extra.

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A Personal Take on Grocery Delivery Services

A Personal Take on Grocery Delivery Services

"I wish I could have you as my shopper all the time!" Jonathan as he shares his journey from professional sales to grocery delivery, tackling the challenges of a broken system. With over 5,490 completed orders, he’s on a mission to provide better service, build real relationships, and bring sanity back to grocery shopping—all while sharing his unique experiences and insights. Grocery is a family business.

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