It was an experience at the grocery store that caught my attention to the senior community. The manager asked me to speak to one of his customers. She was on the phone. Her trouble was trying to get an app for grocery delivery downloaded. My trouble was trying to explain it over the phone.

Instead, I simply took her order over the phone and delivered it within 20 minutes. It wasn’t hard. She trusted I knew what I was doing because I asked relevant questions to specific product types. Her only method of repayment was a personal check. I accepted it. I trusted she was good for it.

To me, I think there’s a lot of value in creating a service for grocery delivery that appeals to the senior community. Maybe it’s not all about tech and notifications and randomness of shoppers. Maybe we can simplify it, and maybe we can keep you better connected with your local grocery store.

Maybe we can even put groceries away, and get the heavy things where they need to be. I dunno. We’ll see.