
Thinking about others…
Grocery shopping used to be personal. Now, in Visalia, it’s often reduced to an app and a hope that someone shows up who actually cares. But when your produce is bruised, your substitutions are bizarre, and your eggs are packed under a watermelon, you start to realize—service still matters.
That’s where Jonathan Shops comes in. We’re a local grocery shopping service based in Visalia, California, built on the idea that people deserve better. Every list tells a story. A birthday party. A new lifestyle. A tight budget. And if the big brands and delivery apps won’t protect that experience, we will.
We’re not just dropping bags at the door. We’re paying attention. We’re thinking ahead. We’re showing up like it matters, because it does. If stores keep cutting hours and treating service like an afterthought, customers are going to follow the people who actually care.
Visalia deserves grocery service with a human touch. And that’s exactly what we deliver.

A Year in Review: Lessons from the Grocery Industry

PLU Codes: The Tiny Stickers That Actually Mean Something
Ever wondered what those little stickers on your fruits and veggies are all about? They’re not just there to annoy you—they actually hold valuable info! Known as PLU codes (Price Look-Up codes), these tiny numbers tell cashiers (and now you!) what kind of produce you’re buying. Whether it’s conventionally grown, organic, or even genetically modified, the first digit is key.

My Letter to Grocers: A Recipe for Disaster
Dear Grocer, your brand's reputation is at stake when independent shoppers lack the knowledge and training needed to represent your store. Every interaction—every chat, replacement, or refund—reflects on you. This letter discusses why investing in shopper education and focusing on quality service is essential for long-term success.