Tiers for Fears
If you’ve ever wondered why shopping for Instacart feels more like pulling a slot machine lever than running a business, this one’s for you. In this post, I break down how the app uses behavioral tricks to keep us chasing orders, why the tier system messes with our heads, and what fear-based shopping is doing to your confidence and your service. It’s not just frustration, it’s psychology. And once you see it, you can’t unsee it.
My Letter to Grocers: A Recipe for Disaster
Dear Grocer, your brand's reputation is at stake when independent shoppers lack the knowledge and training needed to represent your store. Every interaction—every chat, replacement, or refund—reflects on you. This letter discusses why investing in shopper education and focusing on quality service is essential for long-term success.