Tiers for Fears

If you’ve ever wondered why shopping for Instacart feels more like pulling a slot machine lever than running a business, this one’s for you. In this post, I break down how the app uses behavioral tricks to keep us chasing orders, why the tier system messes with our heads, and what fear-based shopping is doing to your confidence and your service. It’s not just frustration, it’s psychology. And once you see it, you can’t unsee it.